About Us

"breathe" was first launched in 1999 by Martin Dawes Communications with a memorable national advertising campaign costing over £37m, featuring the reknowned "...it's amazing what happens when you breathe..." TV adverts. (click here!)

The pioneering Internet service, voted best in the UK, was ahead of its time and their "£50 for life" offer lead to the demise of the business as they could not fulfil demand.

The business collapsed with debts estimated at £50m, and Great Universal Stores (GUS) bought it in 2001.

Later, 'breathe' was bought by Affinity Internet who managed it for two years before selling it to Net Access Limited.

On 1 September 2006, Breathe Networks Limited successfully completed the acquisition of the assets of breathe from the Administrators of Net Access.

The company owns and operates a number of digital services and brands including Bush Internet, MacUnlimited, Blue Carrots, Gio Internet and Netcom.

The business now has a strong management team supported by significant investment, ready to put breathe back on the Internet map with the launch of a new range of offerings and expansion into new markets.